Description
Web-based AR occurs entirely within the web browser, meaning simply that no app download is required to view the augmented content. Web AR experiences can feature a wide variety of content types and features. Web-based AR reduces the barrier to entry for the user, removing the requirement for an app download to view the AR content. Instead, each Web AR experience is hosted at a unique URL with an embedded camera function.To activate the Web AR experience, the user simply has to navigate to the unique URL in their web browser and tap to enable camera access.Web AR experiences can feature a variety of different content types, including standard photo, 2D video, 360 video and 3D animation. Web AR experiences also can feature a variety of different functionalities, including image tracking, portals and gamification.As each Web AR experience is hosted at a standard webpage like any other, a full suite of web analytics can be integrated very simply, often by using a platform like Google Analytics. Unique users, page views, time on page, CTRs, geo-location etc. can all be tracked. 3rd party API software integrations are also possible.8th Wall is typically considered the leading Web AR software framework.